Memorial Sloan-Kettering Cancer Center Manager, Marketing Operations in New York, New York

Manager, Marketing Operations

Job Posting Number: 14953

Professional – Marketing & Public Affairs

New York,NY

July 18, 2017

Company Overview:

At Memorial Sloan Kettering (MSK), we’re not only changing the way we treat cancer, but also the way the world thinks about it. By working together and pushing forward with innovation and discovery, we’re driving excellence and improving outcomes.

For the 27th year, MSK has been named a top hospital for cancer by U.S. News & World Report. We are proud to be on Becker’s Healthcare list as one of the 150 Great Places to Work in Healthcare in 2016, as well as Glassdoor’s annual Employees’ Choice Awards 2017. We’re treating cancer, one patient at a time. Join us and make a difference every day.

Job Details:

The Communications Department at MSK is seeking a Manager of Marketing Operations to join their team.

As the Manager, Marketing Operations, you will:

  • Leverage Salesforce marketing technology platform (i.e., Marketing Cloud and Service Cloud) to manage campaign operations to support MSK-wide strategic initiatives.

  • Partner with internal stakeholders, incumbent will develop, execute and continuously improve performance of consumer and B2B programs.

  • Optimize email channel through data-driven strategies, A/B testing, ongoing performance assessment, and implement strategies to organically grow MSK’s eSubscriber base.

  • Manage eSubscribers preference centers, Marketing Cloud asset libraries for dynamic content and targeted e-newsletters as well as insuring compliance with internal data governance policies and external regulatory requirements.

  • Actively contribute to marketing and communications planning processes, bring significant database-marketing experience, and provide flawless execution of a growing campaign operation.

  • Keep abreast of CRM and campaign best practices, new Salesforce/Marketing Cloud features, and help drive adoption across MSK.

  • Manage email templates and landing pages in collaboration with external and internal Creative Marketing agencies.

  • Support audits to monitor and ensure compliance with industry regulations, company policies, and recommended best practices.

  • Partner with CRM system admin support system enhancements and future roadmap.

You are:

  • A collaborative team player and effective working in highly-matrixed, cross-disciplinary environments and with external partners (technical, digital agency).

  • Someone who enjoys hands-on execution.

  • Flexible and can quickly adapt and change strategy to align with business needs.

  • A self-starter, comfortable with ambiguity of a start-up operation.

  • Able to move initiatives forward while multi-tasking to meet diverse end-user needs of varying complexity

  • Knowledgeable of CAN-SPAM and e-mail regulatory compliance.

You need:

  • A Bachelor’s Degree and a minimum of 2 years Marketing Operations experience implementing and managing CRM initiatives; and demonstrated proficiency in CRM from a marketing perspective.

  • Strong Salesforce/Marketing Cloud or a similar marketing technology platform (e.g., Marketo) experience.

  • Demonstrated analytical approach, understanding core database-marketing techniques, eCRM, testing and metrics; experience with Wave.

  • Strong Excel and analytical skills for data manipulation, compiling Marketing Cloud reports, identifying needed customizations and enhancing/configuring platform

  • Ability to analyze, trouble shoot and solve problems; attention to detail and accuracy.

  • Excellent project management skills and strong understanding of business/operational processes.

  • Excellent computer, writing and presentation skills; experience in presenting, both formally and informally.

  • An deep understanding of email design and delivery issues within various platforms.

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MSK is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sexual orientation, national origin, age, religion, creed, disability, veteran status or any other factor which cannot lawfully be used as a basis for an employment decision.

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